In an interesting streaming interview yesterday at WebProNews, Google’s Matt Cutts pulls back even more layers around tips to help google find the content on your site:
- Content, content, content – It’s been repeated by a lot of the SEO masters, which is now validated by Matt.
- Reputation – I’ve noticed in a few of Matt’s videos (and now in the streaming interview) that Matt is pushing more the idea of your reputation helping you out more in the long run. He seems to be referring to the “blackhat” SEO practice of blog hacking with the purpose of building up backlinks to websites
Unfortunately Matt seemed to have run out of time during the interview, so there was really no advice or tips from him in terms of the relevance of sites out there linking to your own (aka. backlinks). On one hand he seems to say that it’s still very important for calculating your final page rank, but then downplays them.
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