When you are in charge and run a company, you must take the helm and call the shots. While this can apply to any industry, I’m mostly focused on the fresh fallout of Steve Jobs’ / Apple’s new terms and conditions announced yesterday for the new iPhone OS 4.0 which takes the current turf war with Adobe to a new level.
An excellent summary is provided here.
While I’m eagerly anticipating Adobe’s upcoming CS5 software in just a few days, Apple has timed this announcement not only to extend and accentuate the middle finger to Adobe and by extension all Flash content creators, but to remind the industry that when you do business with Apple, you do things Steve’s way.
Apple has set standards and nothing else will cut the mustard.
While the media and Apple fanboys support Steve no matter what he declares, it will be interesting to see how this shakes down in the next few months from other corners of the industry, content creators dealing with all platforms, and customers in general.
How will Adobe respond next week in the CS5 launch? Will they yank any support to MacOSX in response? While some of the “superstar” iPhone developers have crossed the line in protest to join forces with Adobe will this have any impact on the innovation or quality of applications on the iStore?
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